MLM:
Three-Way Calls and Presentations The A-B-C s of Success
By Jeffrey A. Babener
Excerpted from Network Marketing: What You Should Know, Jeffrey Babener, Legaline Publications
MLM consultant practice tips. MLM Raiding issues are a continuous challenge for MLM Companies. Many problems may be avoided by appropriate MLM Legal language in MLM distributor agreements and MLM Policies. Guidelines for activity during the MLM distributorship and after the MLM distributorship are imperative. MLM Legal and MLMLegal.com and Babener and Associates provides expert MLM Consultant and MLM Consulting advise on MLM corporate, MLM software, MLM Compensation, MLM Taxes, etc. MLM Consulting is an important component for MLM startup. Careful Choice of MLM Software is another component of MLM Corporate. An MLM Consultant and MLM Law and MLM Legal is part of the MLM Startup Team. MLM Compensation must be reviewed by an MLM Consulting standpoint by a MLM Consultant and MLM Legal and MLM Law professional and programmed by a MLM Software and MLM Technology provider.
Big-Time Results
"The ABC method is one of the most effective tools we have in the network marketing business," explains Andy Nakashima, a veteran and master of the ABC method who has successfully used ABC for more than a decade. Nakashima co-authored The ABC Method to Success and after corporate stints at several major companies, went on to a top management position at Nikken, Inc. of Irvine, California-one of the world's largest direct sellers of health and personal care products.
Nakashima notes that "the billion-dollar Japanese direct selling companies have mastered the art form of the ABC method, and it shows in their networks. It has proven equally popular with American companies to achieve market penetration."
Nakashima points out that the ABC method is meant to take advantage of the one "shot" that a distributor often has at making a sale to an acquaintance or contact. "In a way," he says, "it's a one-time window of opportunity for a presentation, and if you blow it, there are usually no more chances. Too often, new distributors make the mistake of signing up with a company, then immediately going out armed with half information and ill preparation and trying to sell everyone they know. If you do this," he notes, "you're just wasting opportunities."
The ABC method overcomes some obstacles that a distributor faces on his own in a presentation. Nakashima notes that sometimes as a novice, the B comes across too strong or ill-prepared. He also makes the point that it's often very difficult to "sell a friend," and that the discussion becomes much more comfortable when a third party, who has been introduced to the friend, actually is the one to assist in the "close."
"Remember," warns Nakashima, "that under no circumstances should the ABC method be used as a hard sell. Rather, it is a soft sell that is successful because of the comfort level created among all three parties."
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